New Balance sneakers: Just days after President Trump took office, prominent far-right blogger Andrew Anglin declared New Balance "the official shoes of white people." The post was in response to New Balance's support of Trump's opposition to the Trans-Pacific Partnership. There are a number of categories of clothing in which hate can be represented. Miller-Idriss believes that spotting the new look of the far right comes in degrees. But, about nine years ago, Miller-Idriss noticed a pattern: the clothing of the "alt-right" was moving away from intimidation and more toward inclusion.īy toning down their appearance, instead of drawing attention to it, Miller-Idriss said skinheads "could avoid some of the stigma" in certain places, such as work or school. Miller-Idriss is the author of "The Extreme Gone Mainstream: Commercialization of Far Right Youth Culture in Germany." The book is a culmination of decades of research originally focused on the identity of German youth. "There is an effort to mainstream the aesthetics of the far right and to make it more appealing and more palatable to consumers." Cynthia Miller-Idriss, a sociologist from American University. "That was very deliberate, very much a call to action to look normal, to look kind of respectable," said Dr.
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